BLACK CAT FRIDAY
Black cats have been considered symbols of bad luck for centuries. As well as Friday the 13th. On that date, these animals suffer even more from human prejudice. How could Petlove, a brand that cares about and loves all pets, position itself on this?
To change the image of these animals, we created the Black Cat Friday, a special Black Friday on Friday the 13th, with special discounts for cats throughout the store and exclusive conditions for black cat tutors.
Now, the Black Cat Friday is part of the brand's official calendar, thus transforming two symbols of bad luck into synonyms of luck. Better: your new lucky day.
︎︎︎ Case Study
︎︎︎ Board
︎︎︎ The New Mascot
︎︎︎ Some Posts
︎︎︎ Some Illustrations
