About

SELFIE WITH THE ENEMY


Fusion is an energetic that is inserted in the universe of games. The world is polarized, so to start a conversation about peace, Fusion went to a place where violence is allowed: in games. On International Friendship Day, we launched a mission on social networks, along with some influencers, we asked players to take a selfie next to their enemies and post on their networks as a sign of peace.

︎︎︎ Case Study



︎︎︎ Board



︎︎︎ Some Selfies





2017 — Frogtown, Los Angeles